Lalaloopsy & Mini-Lalaloopsy Expand Universe into Exciting New Entertainment Frontiers!

Lalaloopsy(tm) & Mini-Lalaloopsy(tm) Expand Universe

MGA Entertainment Licenses Worldwide Multi-Platform Videogame Rights to Activision Publishing


Buoyed by sold-out sales and outstanding reviews, the super-sized Lalaloopsy(tm) buzz continues as MGA Entertainment expands the Lalaloopsy(tm) universe into exciting new entertainment frontiers. 

MGA has granted Activision Publishing, Inc. (Nasdaq: ATVI) the exclusive worldwide rights to develop, manufacture and distribute videogames based on the Lalaloopsy(tm) brand and characters. The agreement covers entertainment software products across multiple platforms such as handheld, console and connected platforms, as well as PC and mobile devices. The first Nintendo DS(tm) title based on the hugely popular line of collectible Lalaloopsy(tm) is expected to debut holiday of 2011. 

MGA Entertainment is currently in development for the first-ever Lalaloopsy(tm) feature length movie. This made-for-DVD feature will be released in spring 2012 and will star the original Lalaloopsy(tm) characters.  

The following new Fall 2011 Lalaloopsy(tm) and Mini Lalaloopsy(tm) toys are in stores now:

NEW CHARACTERS:

Marina Anchors(tm) – Sewn on Date: June 8th (World Ocean Day)
Marina Anchors(tm) was made from a sailor’s uniform.  She’s super neat, and she always keeps everything ship shape.  She also loves the ocean, even though she can’t swim. She has a pet whale. 

Sahara Mirage(tm) – Sewn on Date: January 13th (Make Your Dream Come True Day)
Sahara Mirage(tm) was made from pieces of a real genie’s veil.  She’s a real charmer, who’s scared of the dark, and always pops up when she’s least expected.   She has a pet camel. 

Misty Mysterious(tm):  Sewn On Date: March 24th (Houdini’s Birthday)
Misty Mysterious(tm) was made from a magician’s cape.  She loves secrets and surprises, and she’s always got something up her sleeve.  She has a pet Rabbit.

NEW FEATURES:

Lalaloopsy(tm) Silly Hair:
These Lalaloopsy(tm) have silly hair that bends every which way! Now you can style your Lalaloopsy(tm) doll’s hair and her pet’s tail too! Product Features: Lalaloopsy(tm) with wacky, wild hair that really bends;  Hair allows you to curl, twist, and straighten; Includes fun hair styling brush, four clips and six hair beads; Endless silly styles; Pet has matching bendable tail. Available with Crumbs Sugar Cookie(tm) and Jewel Sparkles(tm).  Price:   $34.99

NEW PLAYSETS

Mini Lalaloopsy(tm) Treehouse:
You can play and explore with your Mini Lalaloopsy(tm) dolls as they climb, swing, and pretend in their very own treehouse. This hangout includes lots of fun activities, two exclusive Lalaloopsy(tm) dolls, two pets, and lots of accessories!  Product Features:  Two Sided Mini Treehouse Playset; Tire swing slides across zip line; Includes elevator in tree trunk, wind- up basket, bridge and two hammocks for doll and pet;  Club house is removable; Spinning look-out bucket with telescope;  Real working whack-a-mole feature;  Includes two exclusive dolls -Patch Treasurechest(tm) Spot Splattersplash(tm) – two pets and treehouse accessories. Price:  $39.99 

Bea’s School Bus
Now you can have the cuteness of the Lalaloopsy(tm) in the palm of your hand. Play and explore in the Mini Lalaloopsy(tm) world with this fun school bus! Includes silly slide and the wheels really roll!
Product Features:  Mini Lalaloopsy(tm) school bus with rolling button wheels;  School bus fits 6 Mini Lalaloopsy(tm) dolls; Includes  exclusive Mini Lalaloopsy(tm) Bea Spells-A- Lot ™and her pet owl; Back door flips down to become a slide; Cone and school accessory; Swing out stop sign keeps the Mini Lalaloopsy(tm) safe. Price:  $16.99

Visit the colorful 3D world of Lalaloopsy(tm) at www.lalaloopsy.com where Lalaloopsy(tm) magic is everywhere!