#Giveaway Summer Fun with Ju-Ju-Be's Tokidoki Iconic 2.0 bags

One thing I never could have predicted before I had my first child was how personal my relationship with my diaper bag would be.  If you don’t have kids, that might sound weird, but that diaper bag was a part of everyday life.  Of course, I was nervous about venturing out with that tiny new person (who was generally in a crabby mood, btw) and having all the little necessities at hand gave me just that extra bit of confidence I needed.  From baby’s first mobile mega-blow-out (of course while being shown off at Grandma’s office) to our first international trip, I quickly learned to what to pack and having a great bag helped me actually be able to find things when I needed them.  I’ll admit that the diaper bag I put on my baby registry was not the right bag and was soon replaced with a quality bag from Ju-Ju-Be.

The folks at Ju-Ju-Be are masters at designing bags for moms on the move.  They know what we need and incorporate those great features into every bag.  They also know that, although having a diaper bag is a day-to-day necessity, moms need options to reflect both personal style and occasion, so they have designed bags that incorporate the full spectrum from classical sophistication to more whimsical styles.  I was so excited to get the opportunity to review the latest pattern that just launched in May 2018 from Ju-Ju-Be’s partnership with Tokidoki, the Tokidoki Iconic 2.0.  This limited release design is so cheerful and absolutely perfect for the mom that likes to be on the edge of pop culture without sacrificing quality and functionality.  As usual, Ju-Ju-Be has made all of their iconic bag designs available in this new pattern.

Meredith, the MommyKatie baby blogger, and I were lucky enough to preview four quality Ju-Ju-Be bags in the Tokidoki Iconic 2.0 pattern.  Do check out the detailed vlog reviews for these bags on MommyKatie’s YouTube channel as well, but here are some highlights:

The B.F.F.  This is one of the most popular Ju-Ju-Be designs and was actually the first Ju-Ju-Be bag I bought for myself over 4 years ago. I felt a little guilty when I initially splurged on that bag, but once I received it and realized how perfect it was, I knew it was a great value.  Four years (and multiple international trips) later, the bag still looks brand new.  I love the thoughtful placement of the many interior pockets and the awesome wide opening that allows you to actually *see* what’s in the bag.  Of course, Ju-Ju-Be’s Teflon coated materials and easy washability helped keep it looking new.  The versatility of being able to switch between backpack straps and a shoulder/crossbody strap made the B.F.F work in so many environments. Meredith loved the B.F.F in the new Tokidoki Iconic 2.0 pattern and found it perfect for her recent family vacation with her 2 older sons and 4-month old daughter.  Here’s a quote:  “The quality design of the B.F.F. said ‘responsible mom’, but the cheerful Tokidoki Iconic 2.0 pattern said “ edgy trendsetter”.  Just because I drive a minivan doesn’t mean I’ve totally given up on fashion!”

Meredith modeling the Ju-Ju-Be B.F.F. 

The Be Right Back: I chose to test this bag out while on a beach vacation with my sons recently.  Poor Mr. MommyKatie had to stay home and work, so I was on my own for the flights and keeping everything at hand for the kids was important.  I loved the more traditional backpack styling which was really comfortable and kept my hands free for managing luggage and holding little hands through airports.  Since there are no more diapers in our house (yeah!), I replaced the changing pad with my iPad and loved the easy access that the large stash pocket provided from the side of the bag.  The other awesome feature I love about this bag is the very large stash pocket at the top of the bag.  This was perfect for keeping snacks and items I wanted close at hand on the flight without having to remove the whole bag from the underseat storage.  Of course, like all Ju-Ju-Be bags, it has all the pockets and storage compartments to keep yourself organized and the essentials close at hand.  My video review is on YouTube here.

The Ju-Ju-Be Be Right Back is an incredibly versatile diaper bag!

The Be Packed: My 7-year old son has claimed this bag for himself.  He loves the Tokidoki Iconic 2.0 pattern and the bags smaller profile makes it perfect for him.  He’s been wearing it to school for the past few weeks and loved taking it on vacation. It’s going to be a great back-to-school bag for him in the Fall as well.  I am glad it has the Teflon coating and machine washability!  You can watch my video review of this bag and comparison with the Be Right Back on YouTube here.

The Be Packed is the perfect Back-To-School backpack!

The Be Set: This set of three bags in varying sizes (plus 2 different strap options) has been surprisingly versatile and the source of many compliments on my recent vacation. The large bag with the crossbody strap is my new weekend favorite and was perfect for carrying my large iPhone 8+ and a few essentials.  The Tokidoki Iconic 2.0 pattern works great in this smaller format as well.  I used the smallest bag as a mini-wallet, but it would work great as a mini first aid kit too.  The medium size bag was great for our first aid kit on vacation, but I’ve already morphed it into my new travel makeup bag.  Watch my YouTube review here!

The Be Set from Ju-Ju-Be is a super versatile set of 3 bags and 2 interchangeable straps.


I’m so happy Meredith and I were able to review the newest Tokidoki pattern in the Ju-Ju-Be line up.  If you are on the fence about buying a Ju-Ju-Be bag, I’d encourage you to make the leap. You will love the bag and it will hold up for all your outings (with or without baby!).

We are also excited to be able to partner with our friends at Ju-Ju-Be to offer one of our wonderful readers a chance to win a combination of the B.F.F and the Be Right Back bags: 


Product received, thank you to Ju-Ju-Be for supplying us with products for this review, all opinions are our own.


  1. Keri justice
    July 10, 2018 / 2:46 am

    I love the be packed bag the most! Perfect size for my kids too!

  2. Sue Emery
    July 10, 2018 / 6:09 am

    I like The Be Packed is the perfect Back-To-School backpack! It looks colorful, comfy and roomy!

    July 10, 2018 / 10:07 am

    I love the Be Right Back Bag Set because it would be perfect for my daughter.

  4. Jessica To
    July 10, 2018 / 10:57 am

    I like the Be Set because they come in varying sizes.

  5. Fiddlin' Dandi
    July 10, 2018 / 12:15 pm

    I really like the B.F.F. bag because it looks so versatile!

  6. Anonymous
    July 10, 2018 / 12:59 pm

    I like the be set because you can choose what size you want to use that day.tina m – misspolonia93@aol.com

  7. mommy2luke2008
    July 10, 2018 / 1:57 pm

    I love the BFF, it's big enough to hold my camera and diapers!

  8. D Schmidt mummytotwoboys
    July 10, 2018 / 2:16 pm

    My favorite is the "Be Packed" because it is roomy and is perfect for my child to use for his sports!

  9. Anonymous
    July 10, 2018 / 7:38 pm

    I love the B.F.F. Diaper Bag – Black Diamond . Patricia

  10. JLin Mei
    July 11, 2018 / 2:34 am

    Love the Be Sporty Tokidoki – Iconic 2.0 perfect for work

  11. Jeanna Massman
    July 11, 2018 / 9:16 am

    I think my grandson would love the Be Packed Bag. It is so colorful and fun.

  12. shirley
    July 11, 2018 / 1:18 pm

    The Be Packed Bag is my favorite. I known this would be perfect for school time.

  13. Frugal Mother of 2 Monsters
    July 11, 2018 / 4:51 pm

    Tokidoki Iconic 2.0 my son just seen it and he absolutely just loved it.

  14. Austin Baroudi
    July 11, 2018 / 5:20 pm

    Love the Ju-Ju-Be Be Right Back diaper pack because it just would be much better than the pink bag I've been using for forever 😛 Thanks so much for the chance!mcfallsk8er@aim.com

  15. Jeanna Johnson
    July 11, 2018 / 6:49 pm

    I really like the The Be Packed backpack! It's so colorful!

  16. Leela
    July 11, 2018 / 8:10 pm

    The The Be Set. I love the pattern and three different sizes.

  17. Unknown
    July 12, 2018 / 8:29 am

    I like the commodor. Such a lovely bag.

  18. Jennifer Carroll
    July 12, 2018 / 8:46 am

    I like the BFF bag. Its super cute!

  19. Stacey Gage
    July 12, 2018 / 9:40 am

    I love the Ju be be right diaper bag!! So darn cute

  20. Marilyn
    July 12, 2018 / 4:28 pm

    I like the BeSet group of bags

  21. Kristen
    July 12, 2018 / 5:07 pm

    I like the Be Right Back because of the shape.

  22. Michael Lee
    July 13, 2018 / 1:02 am

    It's tough but I'd have to go with the BFF. I really like the way it's shaped, and how it rests on the back. It's unique.

  23. Ken Ohl
    July 13, 2018 / 9:46 am

    I love the BFF set my little niece would love this so much

  24. Rachel Browning
    July 14, 2018 / 12:04 am

    I like Ju-Ju-Be is a super versatile set of 3 bags and 2 interchangeable straps.

  25. EvilTreeFrogs
    July 14, 2018 / 2:13 am

    I like the Be Right Back bag, just big enough for all my stuff, but not too big.

  26. susan
    July 15, 2018 / 5:32 am

    I love the BRB because it keeps you hands free and holds so much but not in a bulky way!

  27. Anonymous
    July 15, 2018 / 1:26 pm

    Be Sporty Tokidoki – Iconic 2.0 because it looks awesome

  28. Michelle
    July 15, 2018 / 6:06 pm

    I like the Ju-Ju-Be Tokidoki Collection MegaTech Laptop Case, Iconic 2.0! The combination of cute and useful makes it perfect!

  29. Jeremy
    July 16, 2018 / 12:58 am

    My little cousin would like the BFF bag.

  30. B.J. Bernal
    July 16, 2018 / 5:08 am

    I love the B.F.F. bag!

  31. Amy Stonger
    July 16, 2018 / 6:02 am

    My favorite is the B.F.F. because of all the pockets and compartments. I'm finally organized!

  32. Alicia Hewitt
    July 16, 2018 / 11:10 pm

    My daughter would love the B.F.F bag!! I like it a lot also!

  33. Kris
    July 17, 2018 / 5:09 pm

    I would love the be packed. This is so cute!

  34. chrissybum
    July 18, 2018 / 7:39 pm

    I love B.F.F. bag. Great size and design. Thanks for the chance to win.

  35. MarielDumas
    July 19, 2018 / 2:39 am

    My favorite is the B.F.F. because of all the pockets and compartments

  36. Alexandra Y
    July 19, 2018 / 3:49 am

    My favorite is the Be right back bag.

  37. Jose Benavides
    July 19, 2018 / 4:27 am

    I like the b backed bag.

  38. Donna C.
    July 19, 2018 / 9:58 am

    Be packed back to school. It's a really cool backpack.

  39. Nafeeza Chung
    July 19, 2018 / 11:34 am

    I like the be packed bag because it's lovely

  40. Liz
    July 19, 2018 / 7:29 pm

    I would definately choose "The Be Right Back" bag. Its the perfect size & its very cute.Love3570@aol.com

  41. sonyamorris (Sonya Morris)
    July 19, 2018 / 7:50 pm

    I love the B.F.F. bag because it is the right size for all of our things!

  42. Anne Higgins
    July 20, 2018 / 1:56 am

    Hard to choose just one. I took a poll with my grandkids and they are down to 3 – so, I suppose I need to say we will appreciate ANY and ALL of them. They have already claimed their spots of who gets what and when they get to share/take turns using the bags. Thanks for this chance to win.

  43. Susan Gillam
    July 20, 2018 / 3:15 am

    I love the BFF bag. I would totally rock this bag, either as a back pack or a shoulder bag. I love it!

  44. Unknown
    July 20, 2018 / 4:23 am

    They all look great but I have to go with "The Be Right Back". Too cool!

  45. Unknown
    July 20, 2018 / 6:45 pm

    I love the backpack for hands free

  46. Tara Darity
    July 20, 2018 / 11:10 pm

    The be packed bag is my favorite!!

  47. laura bernard
    July 22, 2018 / 12:13 pm

    Love the BRB!

  48. Edye Nicole
    July 22, 2018 / 11:30 pm

    I like the BFF one for my cousin!mia2009(at)comcast(dot)net

  49. Michelle D.
    July 23, 2018 / 1:32 am

    Oh I like that BFF bag. Seems so versatile and adorable to boot!

  50. nicky heim
    July 23, 2018 / 3:33 am

    The be packed bag is my favorite!! My daughter would love it for back to school.

  51. Lauren
    July 23, 2018 / 1:40 pm

    I like the backpack because it is so cute for school.

  52. Darlene
    July 23, 2018 / 2:48 pm

    I love the The Be Packed because my grandson starts school this fall and he would love it.

  53. Ronda Patrick
    July 23, 2018 / 3:49 pm

    I love all of them, but the most versatile type of everyday bag for me would be the BE SET. I love the smaller ones for quick trips to the store!

  54. Wendy ArtsyChaos
    July 25, 2018 / 2:54 am

    I think my favorite is The Be Right Back bag. Love the shape of it!

  55. Antoinette M
    July 26, 2018 / 2:40 am

    I like the large crossbody bag for when I go to farmer's market and shopping!

  56. Blogger
    July 27, 2018 / 5:36 am

    You could be qualified to receive a Apple iPhone 7.

  57. Jennifer Q.
    August 3, 2018 / 11:34 am

    I love the be set because the design is cute and I like the size. My daughter would love them!

  58. rate my paper
    August 3, 2018 / 11:53 am

    Nice post! Thank you very much!

  59. Susan Smoaks
    August 4, 2018 / 1:20 pm

    i like the be packed for my daughter, she would love it for back to school

  60. Christina Graham
    August 6, 2018 / 6:50 pm

    I live them all!!! LOL. I can’t decide between the Be Right Back and BFF.

  61. max
    August 7, 2018 / 1:08 am


  62. Gina Germane Gallagher
    August 7, 2018 / 7:14 pm

    The “Be Packed” is my favorite because I need a book bag!

  63. Ed
    August 8, 2018 / 3:43 pm

    Hatch – Carbon Dad Bag; because it is a dad bag!

  64. Hesper Fry
    August 8, 2018 / 6:53 pm

    I really like the The Be Right Back bag due to it’s size.

  65. Kate8
    August 8, 2018 / 6:54 pm

    I like the be right back. I love all the pockets to organize with! I’m always searching and digging in my bag.

  66. Kathy D
    August 8, 2018 / 9:02 pm

    B.F.F. bag would be great style

  67. Tricha Leary
    August 8, 2018 / 9:05 pm

    I like the Be Packed Bag because it is cute and I think my niece could use it as a backpack

  68. Janine
    August 8, 2018 / 9:19 pm

    I like The Ju-Ju-Be Be Right Back because it’s so useful!

  69. AEKZ2
    August 8, 2018 / 9:46 pm

    I love the The Be Packed, because my daughter would love it. It’s so cute and colorful.

  70. Sand
    August 8, 2018 / 9:55 pm

    I like the The B.F.F.

  71. Taryn Colmenares
    August 8, 2018 / 10:34 pm

    Love the be set it’s so versatile and it’s got nice colors and fun characters. I know some kids who would really love it!

  72. jennifer57
    August 9, 2018 / 6:37 am

    The be right back is my favorite. It is cute and looks like it could hold a lot.

  73. August 9, 2018 / 7:36 am

    I like the The large bag with the crossbody strap it would be great for day trips to the lake

  74. DanV
    August 9, 2018 / 7:57 am

    I love the Be packed

  75. EK
    August 9, 2018 / 9:59 am

    The handbags, my daughter would love!

  76. jodi Hassel
    August 9, 2018 / 9:59 am

    i really like the Be Right Back Bag, this would be great

  77. Carrie M
    August 9, 2018 / 10:01 am

    I am in love with the B.F.F but since school is starting and my daughter is in need of a new backpack, I would pick the The Be Packed, she would love the pattern and I love the color of the inside. I also am thrilled that it is washable!

  78. Amber Cheras
    August 9, 2018 / 10:53 am

    I love the Tokidoki Iconic 2.0 because its adorable!!

  79. Buddy Garrett
    August 9, 2018 / 11:57 am

    I love the Be Right Back. I like a backpack and it has the room and pockets to keep everything organized.

  80. miriama59
    August 9, 2018 / 2:18 pm

    The Be Right Back is my favorite but honestly, how hard a choice is this? SO hard. I adore Tokidoki, have for years. This bag has my favorite design, I can use it for EVERYTHING.

  81. Frances Watson
    August 9, 2018 / 4:06 pm

    I like the be packed

  82. Heather C
    August 9, 2018 / 5:21 pm

    Love the B.F.F. bag. Who doesn’t love interior pockets? They’re my jam…

  83. Kelsey vinson
    August 9, 2018 / 6:02 pm

    I love the Be Pcked. It’s so roomy.

  84. Peggy Rydzewski
    August 9, 2018 / 6:13 pm

    I like ost of the styles but the Be Packed – Hello Sanrio Sweets caught my eye.

  85. Trisha McKee
    August 9, 2018 / 7:29 pm

    I absolutely love the Be Set. It seems like smaller sizes and that would be perfect.

  86. August 9, 2018 / 7:54 pm

    I like all of them. But the BFF is my favorite. I used a BFF when I had a baby, but I’d still totally use it if it was a print that was more “me” like the Tokidoki. Someone got me one that was gender neutral as a shower gift. I want one like this to hook on to the back of my wheelchair.

  87. Philip Lawrence
    August 9, 2018 / 8:12 pm

    I like the Be Packed because it looks somewhat roomier.

  88. Fiona N
    August 9, 2018 / 10:15 pm

    I am a huge fan of Tokidoki because they look so cool 🙂 My favorite is the Be Right Back, too!
    Thank You!

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